OmniRange started with a simple question:

Why should you have to choose between the ingredients you feel good about and the results you actually want?

We’re a naturally derived haircare brand rooted in northern Bahia, Brazil, built around the belief that taking better care of your hair shouldn’t mean sacrificing the way it looks, feels, or performs.

Our story began with our founder, Levi João.

Growing up, haircare was never something his family thought much about. Like most people, you grabbed a product off the shelf, used it, and moved on. Levi was different. He became curious about what was actually inside the products he was using every day.

That curiosity led him to start paying attention to ingredient labels and questioning whether conventional products were the only way to get the results he wanted.

So he made a change.

Levi began experimenting with more naturally derived alternatives. He loved the idea behind them, but kept running into the same problem: the results weren’t there.

The ingredients felt like a step forward. The performance felt like a step back.

He didn’t believe it had to be one or the other.

Together with co-founder Lucas “Luke” Rafa, Levi set out to create something different — haircare built around naturally derived ingredients without losing sight of what matters when you look in the mirror.

That idea became OmniRange.

Natural at the Core. Performance by Design.

Our philosophy is simple: create products we genuinely want to use ourselves.

We focus on naturally derived ingredients and thoughtful sourcing while developing formulas designed to deliver the texture, moisture, definition, cleansing, and styling performance you expect from modern haircare.

Because choosing a more naturally focused routine shouldn’t feel like a compromise.

It should feel like an upgrade.

Rooted in Brazil. Built for Everywhere.

OmniRange is rooted in northern Bahia, Brazil, with production and operations spanning Brazil and the United States.

Our connection to Brazil goes beyond our name or packaging. Brazilian ingredients and sourcing are an important part of our formulas and the identity behind OmniRange, complemented by select ingredients and production from the United States.

Today, OmniRange operates across Salvador and Irecê in Bahia, Los Angeles, and Dallas, allowing us to bring what we’re building in Brazil to customers beyond it.

Different hair. Different routines. Different places.

One standard: naturally derived haircare without sacrificing results.

Welcome to OmniRange.